Important Metrics to track your Website Growth

Analytics tools help you get website metrics that show how visitors interact with your website. Website metrics can also assist us in tracking and identifying issues with:

• The effectiveness of your content strategy
• Keyword ranking
• The most effective traffic sources
• Success with paid advertisements  
• Conversion rates

Ultimately, the site's goal is to convert visitors into leads and leads into customers, but the journey there can be difficult to understand without data. You can use engagement metrics to see where your site is capturing attention and where you can make some tweaks to increase engagement with the help of an analytics tool like HubSpot or Google Analytics.

 

Website Metrics you should Keep on Tracking

You must track web metrics to understand how your website is performing. A variety of useful metrics can help you see your top-performing web pages and blog posts, as well as how long users stay on your website. Understanding this data enables you to make user experience updates to your website, which can increase overall website traffic, engagement, and conversions.

Metrics that will help you track, analyze, and improve your website strategy

 

Page Views 

Page views count the number of times a visitor views a page on your website. Each time a page on your website loads in a browser, a one-page view is counted. So, if a visitor loads a page, then reloads it, this counts as two page views. 

Average Time on Page

Average time on page measures the period that visitors spend on a web page on average. Time on a page can be a good indicator of how engaging and effective your content is the longer visitors stay on a page, the better. A longer time on the page also indicates that you're attracting high-quality visitors who value your content, and vice versa.

Average session duration

The average session duration is the length of time that visitors spend per session on average. A session is a collection of interactions with your site that occur over a specific time period, typically one to two hours. A session is roughly equivalent to one person visiting your website. This could indicate that the person is viewing a single page or exploring more of your site.

Page Count per Session

Pages per session is a calculation of the average number of pages viewed by a user during a given session.

Bounce Rate

The percentage of visitors who load one page on your website and then leave without interacting with it or visiting any other pages is known as the bounce rate. 

Traffic Source

Traffic sources track where your website visitors are coming from. While the number and types of traffic sources vary depending on the analytics tool, 

 Direct

These users arrive at your website via a browser bookmark or by directly entering the URL into the browser bar. This term can also be used to refer to traffic from an unknown source. Issues with cookies, source codes, and other factors can result in "direct" traffic. 

Organic search

These visitors arrived at your website via non-paid search engine results pages (SERP). They most likely found your site via a Google search. They most likely found your site via Google search. 

Paid search 

These visitors arrived after clicking on advertisements on SERPs. 

Referral traffic 

Referral traffic arrives at your website via links on another website.

Email

This traffic is generated by links in your emails.

 

New vs. Unique Visitors

A unique visitor is a user who visits a website once or more but is only tracked once during a reporting period. This website metric shows the total number of visitors to your site over a certain time frame.

 

Device Type

Device Type tracks the different kinds of gadgets people use to access your website over a specific time frame. This metric typically contains:

• Types of devices (such as macOS mobile or Android tablet)
• Number of visitors
• Percentage of visits per device

 

Top Pages

The most valuable pages on your site are the top pages. This term refers to the websites that have more visitors or conversions.Your strategy for updates and improvements can be from top pages metric, which can help you  identify which pages have the greatest impact on your website.

Event Tracking

Events are the actions that visitors to your website take, such as downloading a file, clicking a link, filling out a form, and watching a video.

The specific actions you want site visitors to do are measured by event tracking.Metrics for event tracking might assist you in concentrating on the exact website actions that fuel your business's success.

 

Conversion Rate

The number of visitors who convert to your website is referred to as your conversion rate (CVR). Web form completions, content downloads, trial sign-ups, and successful transactions are all examples of conversions.

 

Exit Rate

Exit rate is the average percentage of website visitors who leave after seeing certain pages.The final page a visitor views before leaving your website is called an exit page.

A better user experience can be achieved by updating the site, which can be identified by top exit page analytics.

 

Revenue Attribution

Revenue attribution keeps track of website visitors from the time they arrive until they make a purchase. It keeps track of all marketing, sales, and other activity until that user starts making money. It keeps tabs on the amount of revenue that the user generates.

If you want to know if your online marketing efforts are paying off, you must track your website performance metrics. However, the exact metrics you track can differ depending on your industry, target audience, and even where users are in the customer journey.

 

Website metrics will show you how successfully you're completing the following stage. These analytics are simple and effective. Website metrics help you take potential actions to solve issues and get something out of them, like sales and conversions.