Description
SEM is one of the digital marketing strategies that will used to increase the visibility of the website on search engine result pages. It is an internet or digital marketing strategy combining both paid and organic tactics to increase website ranking and visibility.
Content
Benefits of SEM
- The main benefit of SEM is that, it gives your brand immediate and increased visibility on search engines.
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SEM is one of the most affordable form of digital marketing. You can invest as much as you are comfortable with. The results will obviously vary based on your spending, but you can still see results with a minimal investment.
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A further benefit of SEM is that you receive analytics. These analytics can even help you decide if you need to make any changes to your products and/or services
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With SEM, you will see faster results and responses without having to wait,
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One of the benefits of SEM over SEO is that you can expect continuous traffic when SEO traffic fails or fluctuates.
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With a search engine ad, you can make changes to the contents of the ad whenever you want
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When you create a search engine ad, you are likely to be at the top of a search engine results page or you are likely to be on the first page of a search engine results page. While this isn’t always guaranteed, SEM is a great way to push ahead of your competition and make your brand more visible
Types of SEM or PPC
- Search Ads: Text-based ads that appear at the top or bottom of search results, commonly referred as Sponsored or Ad.
- Display Ads: Image or multimedia ads that can be displayed on websites within the search engine's ad network.
- Shopping Ads: Product listing that showcase images, prices, and details of products, typically used by e-commerce businesses.
- Video Ads: Video-based ads displayed on video-sharing platforms like YouTube, which is owned by Google.