Description
Over 50% of Indians use search engines for product research, and more than 1 in 3 use them to discover new brands. Search queries can be a potent source to gain insight into consumer behaviour patterns and right the way for marketers to build strategic campaigns that enable brands to be present across the customer journey.
Content
Prepare for the pre-festive enthusiasm and beyond
For major holidays like Diwali and Christmas, shopping begins months before the festive season starts. Categories such as Consumer Electronics and Beauty saw more than 20% rise in searches in the run-up to the festival of Dussehra, making it a critical time for brands. Ultimately, the brands that succeed the most are those that launch campaigns early in the season to revel in the upcoming celebrations. This not only fosters moments of connection with customers but also gives brands a first-mover advantage that ensures their brand remains top of mind amidst heavy competition as the holidays approach.
By tapping into the pre-festive anticipation with the help of category-specific user insights, brands can curate tailored experiences, such as special offers and interactive content that resonate with their audience. Marketers can also leverage the audience targeting options to reach users who have shown interest in similar products or have specific demographic characteristics relevant to their target audience during the festive period.