Description
Every business owner knows the difficulties in attracting new customers to thier business. You can put more efforts for your business, spend hours crafting the perfect product, but if no one knows you exist, it’s all for nothing. Social media will give small businesses a way to compete with larger companies for attention. By using social media platforms you can reach a wider audience and encourage them to purchase from your brand.
Content
Social media is not just about posting pretty pictures and attractive captions, it is also about building relationships with your customers. These are the people who will buy your products and services and tell their friends about your product, so it’s important to nurture these connections.
Which social media platforms are best for small businesses?
Facebook continues to be the most used social media platform globally. It boasts over 2.9 billion monthly active users and more than 200 million businesses
Research shows that the best way to get results on Facebook is to post 1-2 times per day.
Facebook’s most engaged audience ranges from 18-44 years old. If your target audience falls outside of this age range, you may want to consider another platform
Instagram is a great platform for small businesses because:
- It offers in-app shopping. Instagram makes it easy for users to buy products they see in your posts, reels and stories.
- The platform is visual, which makes it ideal for businesses in the fashion, beauty, travel, and food industries.
- Instagram users are engaged—the average user spends 11 hours per month on the app.
YouTube
YouTube is the world’s most popular video-sharing social network that boasts a potential ad reach of 2.56 billion and it’s also an effective platform for promoting products and services.
- You can drive traffic to your website by including a link to your website in your YouTube videos.
- You can improve your SEO, YouTube videos often appear in Google search results, which can help improve your website’s SEO.
- You can build brand awareness, YouTube is a massive platform with a highly engaged user base. Use it to post engaging video content that will help build awareness for your brand.