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Google Analytics is a marketing analytics platform that helps you monitor website traffic, engagement, and conversion activities. Using Google Analytics, you’re able to see exactly what is going on, where it is going on, and how it is impacting your…
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Short-form videos have recently become a huge trend because in today's fast-paced world, it can be difficult to hold people's attention for long periods of time. Short-form video caters to this by offering bite-sized content that is easy to…
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Over 50% of Indians use search engines for product research, and more than 1 in 3 use them to discover new brands. Search queries can be a potent source to gain insight into consumer behaviour patterns and right the way for marketers to build strategic…
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To stand out, companies can opt for unique personalised gifts for Diwali that carry a personal touch, eco-friendly choices such as potted plants to promote sustainability, or enticing hampers carrying must-essentials for the festivities. Choosing these…
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